The network of over 2000 Żabka stores offers the customers daily, convenient shopping of the best brand products all around Poland. The Company Board aims at dynamic development by opening of 200 new stores annually. Żabka stores are located across the country in large and medium cities, recently expanding also in municipalities under 10 thousand inhabitants. The shops are located in large urbanised areas, office districts, at pedestrian passages, shopping centres and in the vicinity of tertiary education institutions. The stock includes over 2500 products and particular brands and product groups are adjusted on regular basis to meet the needs of our customers. Our stock is also supplemented with local specialties suited to requirements of particular communities. All our activities aim at making Żabka stores cater to the needs of our customers. The company does its best to provide its customers with products they need on daily basis and to make their shopping enjoyable.

Due to a distinctive external and internal image Żabka stores are well recognised in the market. Agreeable colours and well-planned display of products enable fast and convenient shopping.

Stores of Żabka Polska sp. z o.o. are distinguished by:

• innovative planning of about 60m2 retail space;

• convenient opening hours (6:00 a.m. to 11:00 p.m. for 365 days a year);

• location in large urbanised areas, office districts, at pedestrian passages, shopping centres and in the neighbourhood of tertiary education institutions;

• friendly and professional service;

• uniform, eye-pleasing internal and external image;

• carefully planned selection of goods and services;

• reasonable prices.

What makes Żabka different from other retail stores is a higher share of impulse-bought goods and a wide choice of pre-processed foods. Żabka also offers a broad selection of press titles and a possibility of ordering any title if issued in Poland. Goods are ordered by Franchisees online. They are supplied to stores from two Żabka Logistic Centres: one in Wola Rakowa (near Łódź) and the other in Plewiska (near Poznań). Periodical supplies (2-3 times a week) enable full, uninterrupted accessibility of products in all stores around the country. Price policy of the company allows an ongoing adjustment of prices and stock promotions in particular stores depending on local tendencies. Among the major price-shaping factors are acceptability of the price by local consumers, market absorbability and demand for a specific kind of promotion.